Your brand has a heartbeat.
Let’s make sure it thrums in everything you put out in the world with brand strategy, product messaging + copywriting for product brands.
Hired and trusted by
I see you there, with your beautiful ideas, brilliant products, and somewhat (okay, quite) lacklustre copy.
You’ve got something special. Thoughtfully designed, well made, and altogether beautiful.
But there’s a disconnect between what you know your brand can be, and where it is now.
You can feel its potential, and see it in your head (and it’s glorious), but getting it out into the world is another story.
That can look like:
Copywriters or agencies that just don’t get it when it comes to your brand voice
Wait, what even is your brand voice?
Knowing that your copy isn’t connecting (or converting) with customers the way it should
Just a feeling — you know your brand is NOT capturing the magic that’s gone into your product
You have something special, but it’s not coming through.
I’m here to tell you. This is soooooooooo normal.
It’s, like, the normalest thing ever.
Building out the whole world of a brand takes a lot of work.
But.
You have everything you need inside of you. Because the vision is there — you know how your brand should feel.
You know how it should make other people feel.
You know what it should stand for.
It’s already all there.
What you need is someone who can step inside that vision with you — see it alongside you, ask the questions that can make sense of it all, and figure out how to make it clear and real.
And then actually bring it into the world.
Hi, I’m someone.
Otherwise known as Ange Friesen.
A copywriter and brand strategist, and the founder of Beautiful Useful.
I sometimes describe my work as “brand therapy.” My approach is inspired by my training as a psychotherapist — applying that same curiosity and depth to brands and ideas.
My work sets out to help people and brands (including myself) explore and express themselves in the world.
I believe that we have ideas inside us that will change the world. My goal is to help bring those ideas into being as fully and beautifully as possible.
“Ange is a super talented writer and visionary — thoughtful, creative and strategic.”
When I have a communications challenge, whether it’s related to positioning, branding, or content, I can call Ange and spend 30 minutes talking through it. By the end of the conversation we have a solution and a path forward.
I can trust that she’s going to deliver something even better than we planned, every time. She just gets it.
— Steph Keating, Head of Marketing, Americas
We-Vibe & Womanizer, Wow Tech